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CATCH A PLANE

文案cnen
Catch a Plane
基本信息
行业: 旅游与运输
媒体:网络
投放:俄罗斯
风格: Minimalism
说明cnen
Creative Execution:
Thanks to the combination of GPS technology and flight timetable, the app keeps track of all S7 and Oneworld alliance plane locations relative to the user. Whenever plane flies over the mile collector’s head, he or she gets free miles (we “loaded” 5 million bonus miles onboard all planes). The more miles you “catch”, the more miles you get for your further trips. Besides, every app user participated in the global Catch-a-plane ranking TOP 10: the luckiest and the most active mile catchers won free airline tickets. Also app users get extra miles if they share your catch in social media.

– Due to our campaign, people realized just how huge S7’s network is, and they learned about their various routes and low prices.
– The application set new records for branded apps in Russia.
– The percentage of new frequent flier cards increased rapidly.
– Half of the 5 000 000 miles were collected in the first few weeks.

Our task is increase number of frequent flyer program and inform about S7 Airlines and Oneworld alliance destinations. We launched the branded iPhone application — Catch-a-plane — and managed to run the biggest promotion ever. Every smartphone user all over the world may catch free miles when S7, BA, Cathay Pacific, Quatar or any other One World plane passes by. The only thing you need to do is to keep the app in abackground mode, like email or alarm clock apps. You get extra miles if you share your catch in social media.
制作信息
品牌:
广告公司:
创意总监:
美术指导:
客户主管:
奖项
戛纳国际创意节 2014
银奖 移动应用
Activation by Location or Proximity
Golden Drum International Advertising Festival 2014
金鼓 移动设备
Mobile
Golden Drum International Advertising Festival 2014
银鼓 内容营销
Online & mobile
Golden Drum International Advertising Festival 2014
银鼓 New or Innovative
New or innovative
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