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Baby Pacifiers

基本信息
行业: 公益与非盈利组织
媒体:推广与活动
投放:哥伦比亚
风格: Minimalism
说明cnen
Results and Effectiveness:
For this campaign, the investment was of 7 helicopters, 3 airplanes, 960 flight hours, 17,800 gallons of fuel, 72 soldiers of the Colombian Military Forces during 4 months 2 times per week. A worthy investment if we managed to reintroduce female guerrilla members to civilian life; it was not enough to give 62 women their freedom back - 2 of them have already given birth and 6 more babies are on their way.

Creative Execution:
7,000,000 pacifiers were thrown from airplanes and helicopters in zones and routes of frequent guerrilla presence with a strong and clear message: IF YOU ARE PART OF THE FARC, YOUR BABY WON´T BE BORN TO ENJOY SOMETHING AS SIMPLE AS THIS.

Insights, Strategy and the Idea:
Reintroducing female guerrilla members from an illegal armed group known as FARC. But the biggest challenge was to deliver the message since they are hidden in the middle of the jungle and they have neither television nor radio and they are isolated from the civilian world.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
客户主管:
其他职位:Creative Vice President: Maria Teresa Fernandez
奖项
戛纳国际创意节 2010
铜奖 媒介应用
Use of Media/Best Localisation Campaign
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