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Pitching French Film To Hollywood

Pitching French Film To Hollywood | Alliance Francaise de Singapour | 奥美 | Ogilvy
下载原始文件 下载原始文件 JPG | 3000x1615px
基本信息
行业: 文化、娱乐与运动
媒体:影视
投放:新加坡
风格: Minimalism
说明cnen
To promote French cinema to a non-French audience, Alliance Française needed to show that great films can be made without following Hollywood formulas. So, it pitched three films to Hollywood heavyweights who didn’t know that they were existing French cinema masterpieces. After rejecting these pitches, the sessions were turned into humorous videos showing there are great films Hollywood would never make. The campaign attracted 43% more people to book tickets for French films.
制作信息
品牌:
广告公司:
制作公司:
奖项
D&AD 2018
石墨铅笔 数字营销
Online Video Adverts
D&AD 2018
石墨铅笔 影视广告
Cinema Commercial Campaigns
D&AD 2018
木铅笔 内容营销与娱乐
Non-Fiction Film up to 5 mins
D&AD 2018
木铅笔 直效
Direct Integrated Campaigns
D&AD 2018
木铅笔 公关活动
Creative B2C Campaign
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