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Real Beauty Sketches

Real Beauty Sketches | 多芬 | Dove | 奥美 | Ogilvy
下载原始文件 下载原始文件 JPG | 1920x1080px
基本信息
行业: 美容与健康
媒体:网络
投放:巴西
语言:英语
风格: Minimalism
说明cnen
The biggest barrier to women feeling beautiful is their own self-perception. To prove them wrong, we called in an FBI-trained sketch artist. He interviewed women hidden behind a curtain and used their self-descriptions as the basis of his drawings. Then, he drew portraits from those same women, based on descriptions by random strangers who had met the women during a coffee break. To close, we held an exhibition showcasing the portraits. Women admitted that the portraits from the strangers proved to be more beautiful, happier and accurate.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
文案:
美术指导:
插画:
客户主管:
客户主任:
客户企划:
制作公司:
制片:
导演:
其他职位:Account Director: Ricardo Honegger/Thiago Lima
Head Of Client Service: Valeria Barone
Head Of Digital: Daniel Tartaro
Project Manager: Wagner Gomes
UXD: Pablo Moura/Fred Celestino
Sound Mix: Sam Casas/Lime Studio
Color Grading: Sean Coleman/Company 3
Editorial Grading: Paul Kumpata/Rock Paper Scissor
Online: A52 Staff/A52
奖项
D&AD 2014
黄铅笔 数字营销
Online Branded Films
D&AD 2014
提名 白铅笔
Advertising & Marketing Communications
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