注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Park Assist

Park Assist | 大众汽车 | Volkswagen | 恒美 | DDB
下载原始文件 下载原始文件 JPG | 3307x2204px
基本信息
行业: 汽车及相关服务
媒体:平面
时间:2012年4月18日
投放:澳大利亚
语言:英语
风格: Minimalism
说明cnen
DDB Group Sydney launches print campaign for Volkswagen Park Assist
Sydney, Australia (18 April 2012) – Volkswagen Australia and DDB Group Sydney have created a series of print executions promoting Volkswagen’s Park Assist technology.
The ad series, ‘Nightmare Spots’, depicts a number of different parking scenarios that any driver would hate to attempt without a little extra help from their Volkswagen.
Park Assist technology automatically identifies a space your car will fit in, then performs the perfect park with the driver just controlling the accelerator and brake.
Steve Wakelam, Creative Director at DDB Sydney commented: ‘Volkswagen is at the forefront of driver-assist technologies – their cars practically park themselves. But rather than focusing purely on the ‘techy’ side of Park Assist, these print executions are a light-hearted reminder as to why all this technology might be rather useful.’
The ad series will appear in market from the 18th April.

Park Assist Technology from Volkswagen.
We've all been there: you're searching for a parking spot and the only space is between a rock and a hard place.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
摄影:
平面制作:
制作统筹:
客户主管:
客户经理:
制片:
修图:
其他职位:General Manager, Marketing: Jutta Friese
Brand Communications Manager: Peter Stewart
Advertising Specialist: Loren Elsegood
Creative Team: Steve Wakelam and Nick Pringle
Managing Partner: Nicole Taylor
Business Director: Dave Murphy
Business Executive: Kim Friedlaender
Media Agency: MediaCom
奖项
克里奥奖 2013
铜奖 户外
Billboard
克里奥奖 2013
铜奖 平面
Product/Service
D&AD 2013
提名 美术指导
Art Direction for Press Advertising
The One Show 2013
金铅笔 户外
Billboards - Campaign
The One Show 2013
银铅笔 报纸
Full Page or Spread - Campaign
戛纳国际创意节 2012
金奖 平面
Other Vehicles, Auto Products & Services
伦敦国际广告节 2012
银奖 平面
Automotive Campaign
EPICA (Europe's Premier Creative Awards) 2012
优胜金奖 平面
Automobiles

顶尖热评

文案:Park Assist technology from Volkswagen.

Park Assist是一项泊车辅助技术,能自动识别停车位置,司机只需集中精力掌控方向盘和刹车,Park Assist能引导他停靠在合适的位置。平面广告未着力于阐释说明这项新技术,而是聚焦于在哪些停车不便情况下这项技术能给司机带来多大的帮助。源自驾车体验的巧妙角度,大众的广告一贯平实而极具说服力。

最新更新
加载中...
赞助商