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Call Brussels

Call Brussels | visit.brussels | Air
下载原始文件 下载原始文件 JPG | 800x566px
基本信息
行业: 旅游与运输
媒体:户外
投放:比利时
风格: Minimalism
说明cnen
Entry Summary
In November 2015, after Brussels was linked to the terrorist attacks in Paris, the international media portrayed Brussels as ‘the capital of terrorism’ and many tourists cancelled their trip. visit.brussels, the Brussels tourism board, wanted to change this negative perception. We activated locals to tell LIVE how life really was in the city at that time.However… something has changed.This campaign was made 2 months before the Brussels bombings on the 22nd of March 2016. visit.brussels decided to keep sharing this as a symbol against terrorism, because we will never give up our values of openness and tolerance.
Brief Explanation
From 7 January to 11 January, we placed different billboards with integrated phones in Brussels: one at the Mont des Arts, one at Place Flagey, and one at the Place Communale in Molenbeek (where some of the Paris attackers lived, including Salah Abdeslam). A bannering campaign was launched on travel websites all over Europe. From a website people from abroad could choose one of the billboards and make free calls to ask people in Brussels an honest answer about what life was really like in the city. Via livestreams people could view the person answering the phone as well as the surrounding area.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
客户经理:
制片:
导演:
其他职位:Agency Producer: Bérengère Lurquin
Graphic Designer: Maxime Douillet
Digital Project Manager: Maxime Van Santen
Communication Manager: Zoé Hutchinson
PR: Whyte
Web agency: Globule Bleu
Head of Digital Production: Greg Pin
奖项
戛纳国际创意节 2016
入围 户外
Ambient Experiential & Immersive Digital
最新更新
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