注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Pain is Drama

基本信息
行业: 医药
媒体:影视
风格: Minimalism
说明cnen
Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including:

N/A

Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness?

Body pain affects nearly 90% of people. Most creative work is rational, featuring complicated science and graphics. It is often ignored because pain itself isn’t felt rationally. This creative work appeals to people emotionally, showing we understand the human emotion and drama surrounding pain, not just the science.

Write a short summary of what happens in the film

In this film we synchronise the screams of pain people suffering (due to knee, back and neck ache/pain) with a dramatic, operatic aria that plays over them. The contrast between the painful visual vignettes and the soaring operatic score is resolved at the end with the line ‘Voltaren silences the drama of pain’.

Cultural/Context information for the jury

Cultural context, in most countries around the world is, for a lot of people pain Is horrible - and even though everyone’s pain threshold is very different - all anyone wants to do when they get pain, is get rid of it. Period. Because it can be over-dramatic, powerful and all-consuming – a bit like an opera, really.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
铜奖 健康类
OTC Applications
最新更新
加载中...
赞助商