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60th GRAMMYs - Play the City

基本信息
行业: 文化、娱乐与运动
媒体:网络
投放:美国
风格: Minimalism
说明cnen
Implementation
Play the City relied on sophisticated Artificial Intelligence and Augmented Reality to turn objects outside the window of an Uber in New York City into music. Raw data from the world outside was processed by two supercomputers in the trunk, then displayed on the window/screen and played through the car’s speakers in real time. Riders watched in awe as their otherwise mundane and boring commute was brought to life by the GRAMMYs with music.
EntrySummary
The most prestigious music award show, The GRAMMYs, has taken place in Los Angeles, California for the past 15 years. However, for their 60th anniversary they decided to return to New York City. To celebrate we wanted to do something big with NY as our canvas.. An event that would be loved by New Yorkers lucky enough to experience it yet appreciated by any music fan. So we turned the streets of NYC into a musical instrument that’s played by a special GRAMMYs Uber.
BriefExplanation
To celebrate returning to New York for their 60th anniversary, The GRAMMYs transformed the streets NYC into an augmented reality musical instrument. We outfitted an Uber with sophisticated AI, cameras, and an AR screen to create a unique song for each rider, triggered by the objects and people the car passed on each route. Riders watched from the backseat as a custom song was composed live before their eyes.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
银奖 户外
Innovation > Technology
戛纳国际创意节 2018
铜奖 户外
Ambient > Immersive Experiences
戛纳国际创意节 2018
入围 品牌体验与激活
Use of AR, VR & Mixed Reality
D&AD 2018
木铅笔 内容营销与娱乐
Immersive
The One Show 2018
金铅笔 互动
Innovation in Interactive / Experiential
The One Show 2018
银铅笔 互动
Experiential / Digital Installations
The One Show 2018
铜铅笔 适应性环境
Use of Technology / Augmented Reality (AR)
The One Show 2018
优秀奖 平面与户外
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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