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Pet Shows for Good

基本信息
行业: 公益与非盈利组织
媒体:DM
时间:2020年5月
投放:泰国
语言:英语
风格: Minimalism
说明cnen
Zero baht show to raise unexpectedly high donation from pets to strays
During the midst of crisis COVID-19, we witnessed kindness flourishes among people. There were Pansook cabinets installed in many areas for those affected by the pandemic to get free food and necessities. However, we might forget about our friends in sheltered homes. They suffer from contracting of donation, food, and medical supplies.
When everyone is busy trying to save themselves, who else is better to help animals than animals together?!
We helped Soi Dog Foundation to come up with the campaign “Pet Shows for Good” that pets’s owners record their cute little acting to post online on Facebook and Instagram to support the campaign for people to donate to foundations. The donation goes to Soi Dog, Home4Animals, and The Voice Thailand to buy food and medical supplies.
From the foundation’s posts of the campaign, the word spread out quickly. Celebrities joined in and that sprung into a huge user generated contents. Viewers smile while watching these videos and their donations make sheltered animals smile again too.
After just two weeks, the campaign received 300% donations with zero budget spent. “Pet Shows for Good” help from friends to friends.
制作信息
品牌:
广告公司:
首席创意官:
文案:
美术指导:
客户经理:
制作公司:
剪辑:
其他职位:Creative Group Head: Nonthaporn Ketmanee
Head of Production: Kree Mangkang
Project Manager: Sudrak Eiamjaroon
Online Artist: Nittaya Saelim, Natthachida Navamachiti
Online Production Company: Digitas Thailand
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