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Cops

Cops | 大众汽车 | Volkswagen
下载原始文件 下载原始文件 JPG | 1024x768px
文案cnen
Small but tough. Polo
基本信息
行业: 汽车及相关服务
媒体:平面
时间:2003年1月7日
投放:英国
风格: Minimalism
说明cnen
Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.

Philosophy/Solution


Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.

Results


Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
制作信息
品牌:
创意总监:
文案:
美术指导:
插画:
摄影:
排版:
客户经理:
其他职位:Account Planner Hannah Wren
Advertising Manager Martina Berg, Achim Glokowski
Worldwide Account Manager Martyn Farmer
International Account Manager Jason Lusty
Planner International José Luis Ramirez
Head of Advertising International Martina Berg
Coordination Advertising International Achim Glokowski
奖项
International ANDY Awards 2005
铜奖
Automotive
戛纳国际创意节 2004
大奖
Other Vehicles, Auto Products & Services
克里奥奖 2004
金奖
Automotive
The One Show 2004
金铅笔
Consumer Newspaper Over 600 Lines: Single
EACA Euro Effies 2004
金奖
Automotive
The Creative Circle Awards 2004
金奖
Best Magazine Advertisement
The Creative Circle Awards 2004
银奖
Best Newspaper Advertisement
The Creative Circle Awards 2004
银奖
Best Women's Magazine Advertisement
The Creative Circle Awards 2004
银奖
Best Photography
The Creative Circle Awards 2004
铜奖
Creative Review Honour for Best Art Direction
Eurobest - The European Advertising Festival 2003
金奖
Cars
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