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文案cnen
The power of dreams
基本信息
行业: 汽车及相关服务
媒体:影视
时间:2003年6月20日
投放:英国
语言:英语
风格: Minimalism
说明cnen
This commercial shows everyday situations where power sources ‘sense’ when they need to turn on or shut down. It promote Honda’s IMA(Integrated Motor Assist) engine, which uses a combined electric motor and a petrol engine to save energy, maximise efficiency and benefit the environment . ‘Sympathetic power’ sums it up.

Context


‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.

Philosophy/Solution


They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.

Results


Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
客户主任:
客户经理:
制作公司:
制片:
导演:
剪辑:
音乐:
其他职位:Advertising Manager Matthew Coomb
Senior Planner Stuart Smith
Brand Manager Matt Coombe
Recording Studio 750 mph
奖项
戛纳国际创意节 2004
铜奖
Cars
D&AD 2004
银奖
TV & Cinema Advertising: TV Commercials - TV Campaigns
D&AD 2004
银奖
TV & Cinema Advertising Crafts: Cinematography
The One Show 2004
金铅笔
Consumer TV: Campaign (Commercials of Varying Lengths)
British Arrows 2004
金奖
Series
British Arrows 2004
铜奖
Cars
The Creative Circle Awards 2004
金奖
Best Campaign or Series
The Creative Circle Awards 2004
银奖
Best Idea in 60 Seconds or Over
The Creative Circle Awards 2004
银奖
Best Direction
The Creative Circle Awards 2004
银奖
Best Cinematography
The International Automotive Advertising Awards (IAAA) 2003
银奖
Brand/Full Line Television
Eurobest - The European Advertising Festival 2003
铜奖
Cars
The Kinsale Shark Awards
银奖
Automotive
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