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JFKunsilenced

基本信息
行业: 媒体与出版
媒体:影视
时间:2018年3月
投放:爱尔兰
语言:英语
风格: Minimalism
说明cnen
Execution
The Dallas Trade Mart Speech is a world first, an Ai audio speech made completely out of data from hundreds of old speeches of varying quality and audio. This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3milliseconds in duration. Combinations of sounds are selected and smoothed together by months of painstaking sound engineering. The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice. Placement : Online Scale : Over 1 billion media impressions Brand relevance : This idea was to help launch the Times ‘Find your voice’ campaign. Touch point : Online, Newspaper, radio, podcast. Materials, style elements, design choices : Not relevant to audio idea Methods and process This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3milliseconds in duration. Combinations of sounds are selected and smoothed together by months of painstaking sound engineering The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice. Timeline The idea launched in March after months of painstaking sound design.
CampaignDescription
In 1963 nobody got to hear President Kennedy’s hugely important Trade Mart Speech. In 2018, digital craft in the form of sound design & audio technology brought his Unsilenced speech to the attention of over 1 billion people.
制作信息
品牌:
广告公司:
执行创意总监:
设计:
制作公司:
制片:
音效设计:
后期制作:
其他职位:Agency Producer: Al Byrnes
Creative Team: Alan Kelly & Ste Rogers
Director of Marketing: Jill Byrne
CEO: Patrick Hickey
Operations Director: Sally Oldfield
Strategy: Paul Hughes & Kathy Troy
Client: Richard Oakley & Lynne Fraser
奖项
戛纳国际创意节 2018
入围 数字制作
Innovative Use of Technology
戛纳国际创意节 2018
入围 数字制作
Advanced Learning Technologies
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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