注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Google Home of The Whopper

基本信息
行业: 食品
媒体:广播
投放:美国
语言:英语
风格: Minimalism
说明cnen
ScriptInEnglish

V/O:You’re watching a 15 second Burger King ad, which is unfortunately not enough time to explain all of the fresh ingredients in The Whopper sandwich. But I’ve got an idea.Okay Google, what is The Whopper Burger? GOOGLE HOME: According to Wikipedia, The Whopper is a hamburger consisting of a flame-grilled quarter pound beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onions.
EntrySummary

Voice activated devices such as Google Home are gaining adoption within US House-holds, with many keeping these devices in their living rooms near their TVs and computers. These devices are always listening to what is happening around them, which makes them useful for their owners who can ask them to check the weather or search for facts online. Which gave us the idea: what if the audio of our TV spot and online film intentionally activated the Google Home in order to finish the message, effectively turning our :15 second commercial into a :30 that started on TV and ended on the device?
BriefExplanation

The ad begins as a :15 second ad lamenting that its short length isn’t enough time to describe all of the fresh ingredients of The Whopper sandwich. It then makes clear our intention to solve this time crunch: asking Google to tell the viewer about The Whopper through their Google Home device. This search is set off when our talent says into the camera “Okay Google” prompting the device to react to the question “what is The Whopper burger?” Then, any Google Home device within ear shot reads The Whop-per’s Wikipedia entry, and lists its fresh ingredients.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
客户主管:
客户经理:
制作公司:
制片:
导演:
摄影指导:
剪辑:
其他职位:Entrant Company: DAVID, Miami, USA
Additional Company: COSMO STREET, New York, USA
Additional Company: BURGER KING, Miami, USA
Global Chief Marketing Officer, Fernando Machado, Burger King
Strategy Director, Jon Carlaw, DAVID Miami
Head of Global Production, Veronica Beach, DAVID
Managing Director, Head of Account, Paulo Fogaça, DAVID Miami
Sr. Business Affairs Manager, Barbara Karalis, DAVID Miami
Account Planner, Matías Candia, DAVID Miami
Executive Producer, Jasper Thomlinson, Caviar
Assistant, Habib Semaan, Cosmo Street
Artist & Colorist, Shinya Sato, Cosmo Street
Lead Marketing Communications, Diego Suárez, Burger King
奖项
戛纳国际创意节 2017
入围 广播
Use of Radio & Audio as a Medium
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

最新更新
加载中...
赞助商