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Penguin Classics Radio - 'Green Cover'

基本信息
行业: 媒体与出版
媒体:广播
投放:南非
风格: Minimalism
说明cnen
EntrySummary

The Penguin Classics Collection is comprised of some of the world's most acclaimed authors. It includes the writing of Woolf, Kafka, Tolstoy, Wells, Nabakov, Satre and more. The covers of the books are as simple as the writing is complex. They are made up of two squares of flat colour (a different colour for each book) separated by a white ribbon in the middle to carry the Penguin Classics logo device.Exclusive Books is South Africa's largest chain of book stores.
BriefExplanation

This radio commercial is part of a campaign for Exclusive Books to promote the Penguin Classics collection - a series of books featuring some of the world's best writers packaged in very plain covers.It imagines how Franz Kafka might have described the colour of his own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.
ScriptInEnglish

KAFKA:On the outside it is of the most peculiar colour. Like the leaves of the old oak that stands alone near the top of Petrin Hill. It had taken root too far from water and so was never as lush and bright as you would expect of a tree its size. Even in Spring it had an insipid tone. There were two squares of it. And like the tree, surrounded by exuberance, it was the muted colour that would draw your attention. Provoking neither joy nor sorrow. Like overcooked beans or cold cabbage soup. ANNCR: Franz Kafka in the plain green cover, because sometimes words are all you need. The Penguin Classics collection. Available at Exclusive Books nationwide.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
客户主管:
制作公司:
其他职位:Entrant Company: FCB CAPE TOWN, South Africa
Radio Producer, Nicola Davidsson, FCB Cape Town
Sound Engineer, Arnold Vermaak, We Love Jam
奖项
The One Show 2018
优秀奖 广播
Craft / Writing - Campaign
戛纳国际创意节 2017
入围 广播
Script
戛纳国际创意节 2017
入围 广播
Casting & Performance
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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