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Climbing

文案cnen
You may always trust a chicken brought up in open air.
基本信息
行业: 食品
媒体:影视
时间:2004年5月1日
投放:法国
语言:英语
风格: Minimalism
说明cnen
Description / Synopsis


Set up through four 11 seconds TV commercials relayed in the press by four insertions, the campaign shows people who let their life into the hands of a chicken (a climber ensured by a chicken, a woman who is learning swimming with a chicken as swimming teacher, people who come aboard a plane piloted by a chicken or also a young woman who goes in the back of a big motorbike driven by a chicken and observed by her confident and delighted parents).

Context


The chicken Le Barran, does it remember you something ?
This LABEL ROUGE south-west poultry brand sold in supemarkets decides today to be known by the general public and calls on the advertising agency DDB Paris.
Thus DDB Paris gives the evidence that a big agency can adapt itself to a small adviser and makes a true saga which breaks with the usual codes of the sector.

Philosophy/Solution


A comforting communication which remembers that we can always trust a chicken brought up in open air especially on a market which is in full crisis (avian influenza).
DDB Paris see in the collaboration with Le Barran the occasion of making emerge an impeccable brand in the quality it markets.
The campaign will be occured over 15 days, from the 26 April to 9 May. The commercials will be broadcasted on Internet.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
摄影:
制作统筹:
客户经理:
制作公司:
导演:
其他职位:Account Director Xavier Mendiola
Agency Producer Jean-Luc Bagur, Alexandra Marik
Advertising Manager Benoît Dubroca
奖项
FAB Awards (International Food and Beverage Creative Excellence Awards) 2005
FAB奖
Savoury Foods
戛纳国际创意节 2004
银奖
Savoury Foods
Eurobest - The European Advertising Festival 2004
金奖
Savoury Foods
最新更新
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