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David Bowie Is Here

基本信息
行业: 文化、娱乐与运动
媒体:户外
投放:美国
风格: Minimalism
说明cnen
EntrySummary
Before music legend David Bowie passed away two years ago, he was often spotted in SoHo, New York City, where he lived for the last two decades of his life. He had confessed to having “a sentimental attachment to the city since I was 17” and would later in life declare, “I am a New Yorker.” So when the world-touring DAVID BOWIE IS exhibition arrived in New York City, it felt especially poignant to pay tribute to one of its most famous residents at his local subway station.
BriefExplanation
Spotify worked with the transport authorities to reimagine David Bowie’s local subway station as a museum exhibition space. This meant access to several areas previously unavailable to advertising, such as the station’s structural beams, which allowed for a 150-ft anamorphic centerpiece. Altogether, we created over 40 unique pieces in large format prints, including never-before-seen photographs from longtime collaborators, personal items from his Archive, recreated the infamous “David Bowery” street sign, and commissioned a new painting from the artist who created the art for Space Oddity. Each piece came with a gallery-style description card with the distance to the place mentioned, and a Spotify code that plays the song it inspired. Turnstiles, pillars, stairs, etc. were covered in a specially created orange motif to help guide commuters through the experience. Vending machines at Broadway-Lafayette Station issued “Tickets to Mars,” limited-edition MetroCards featuring Bowie’s different personas.
制作信息
品牌:
广告公司:
制作公司:
奖项
D&AD 2019
黄铅笔 平面与户外
Interactive Sites Poster Advertisng
D&AD 2019
石墨铅笔 体验
Public Environments
D&AD 2019
木铅笔 体验
Out-of-Home
The One Show 2019
金铅笔 设计
Experiential / Environmental / Out of Home - Series
The One Show 2019
银铅笔 设计
Craft / Art Direction
The One Show 2019
铜铅笔 品牌娱乐
Experiential / Brand Installations
The One Show 2019
铜铅笔 体验与沉浸式营销
Spaces & Immersive / Brand Installations
戛纳国际创意节 2018
金奖 音乐娱乐
Excellence in Music / Brand Partnership
戛纳国际创意节 2018
金奖 媒介应用
Channels > Use of Ambient Media: Large Scale
戛纳国际创意节 2018
银奖 户外
Ambient > Transit
戛纳国际创意节 2018
入围 设计
Spatial & Sculptural Installation and Experience
戛纳国际创意节 2018
入围 工业制作
Art Direction > Outdoor
戛纳国际创意节 2018
入围 户外
Ambient > Displays
戛纳国际创意节 2018
入围 户外
Ambient > Special Build
克里奥奖 2018
金奖 品牌娱乐
Events/Experiential
克里奥奖 2018
金奖 户外
Takeover
克里奥奖 2018
银奖 品牌设计
Other
克里奥奖 2018
入围 品牌内容
Events/Experiential
克里奥奖 2018
入围 活动/体验
Guerrilla
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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