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The Rip, Artbreaks

基本信息
行业: 文化、娱乐与运动
媒体:影视
投放:澳大利亚
风格: Minimalism
说明cnen
Entry Summary
Like the BBC, the ABC (Australian Broadcasting Corporation) is a nationally funded broadcaster that has never ran advertising within its programming. So the challenge for us - when asked to promote its Arts Channel - was simple: how do you advertise a brand whose audience so clearly rejects advertising? The answer was to create art films.
Script In English
Sense the bust lip of the bubbling fangThe envious suck of my watery jawSprinkles of bone shell and powdery slateThe aquarium boom of anchor-deep canonDrawing you into azure and wet tombSinking the soak in your tentative fleshCoaxing and pleading for broke-limb surrenderArched, hopeful headCull the last of your lightOut through the back and buckled in blackoutThe purchase and pull of my contrary tugI am the final, soft slap of this dayI; the curt note that deafens out protestQuiet as the temple;post prayers and pure callingmonotonous backbeatthat bleeds out all birdsongAs cock-sure precise as a clockman's best dayWiped and washed cleanon this canvas of life
Brief Explanation
"The Rip" is an original poem we wrote about the god-like power of an ocean's tidal rip and the futility of a drowning man's attempts to resist its pull. We gave the poem to our filmmaker to interpret, with no added notes, and left him to realise our words for himself. He created a powerful visual representation of the eternal ocean as an old woman; unforgiving and vengeful, that climaxes in her reaching the shore as a child, ready to start the phase all over again.
制作信息
品牌:
广告公司:
剪辑:
其他职位:Head of Production: Holly Alexander
NA; Holycrap
Actor; Amanda Bishop
Creative Chairman/Founder; David Nobay
Creative: Michael Corridore
奖项
戛纳国际创意节 2015
入围 影视制作
Script
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