注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

#1917LIVE: What if Twitter existed 100 years ago?

#1917LIVE: What if Twitter existed 100 years ago? | RT | RT
下载原始文件 下载原始文件 JPG | 2048x1453px
基本信息
行业: 专业与公共服务
媒体:网络
风格: Minimalism
说明cnen
Execution
Characters’ accounts create an alternate 1917 reality, united in a historical Twitter universe under the flagship feed of a fictitious media outlet. The central narrative pillar was created by team of journalists and researchers. All tweets are accurately sourced through memoirs, diaries, letters, newspapers of that time. A key project element is #1917CROWD – a community hashtag which allowed anyone to create their own historically authentic “avatar” and engage with the events of 100 years ago. Developing in real time, the project creates a highly engaging experience – our audience followed and interacted with historic figures almost like via digital time machine. Among key project features: - series of online teasers filmed in authentic locations and historic entourage - use of rare archive images and footage as just-in Breaking News videos - unique 360 VR-series bringing viewers back in time to experience 1917 Russia almost as it was. The eight videos place the viewer in the middle of dramatic scenes: you can witness WW1 battles, visit a revolutionary printing house, or sneak into Lenin’s hideout apartment - LIVE Q&A sessions with characters like Lenin, Kerensky, Tsar Nicholas II during which anyone could have asked historic figure a question and be answered - collaboration with Paulo Coelho on first-person tweets by Mata Hari adapting his book “The Spy” to #1917LIVE storytelling - 24/7 coverage of the November uprising featuring mock-up CCTV footage depicting a revolutionary raid - online map under #LeninTracker hashtag which followed Vladimir Lenin’s 7-day-trip from Switzerland to Russia in real time - POV LIVE Periscope stream from Lenin’s secret hideout (we built an exact copy of the original hut) - collaboration with digital artist Marina Amaral who exclusively colorized a series of rare archive photos - creative incorporation of trending hashtags, polls, Moments, other interactive tools
CampaignDescription
We asked ourselves what would be the best new way to teach history in the social media era? How can we engage an audience used to snaps, tweets, developing situations and breaking news? So we decided to create a large-scale Twitter role-play that re-enacts history, in real time. #1917LIVE is a Twitter time-machine which takes you 100 years back to relive the Russian Revolution. Dozens of historical accounts from Tsar Nicholas II to Vladimir Lenin live-tweet events day-by-day, as if Twitter existed a century ago. One of the project’s key objectives is to educate and inspire the audience to learn, while setting new best-in-class Twitter standards. With #1917LIVE, our task was to introduce a new format which can be effectively adapted by schools and universities in history education courses globally. Among PR objectives – we aimed at increasing brand awareness by creating an innovative cross-platform storytelling.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 数字制作
Content > Cross-channel Storytelling
戛纳国际创意节 2018
入围 媒介应用
Channels > Use of Social Platforms
戛纳国际创意节 2018
入围 媒介应用
Use of Branded Content created for Digital or Social
最新更新
加载中...
赞助商