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The Last da Vinci

基本信息
行业: 公益与非盈利组织
媒体:影视
投放:美国
风格: Minimalism
说明cnen
In 2017, Christie’s announced that the last privately owned Leonardo da Vinci painting was to be auctioned. It needed to make the sale of the Salvator Mundi a sensation, and the first step was a name that implied urgency: the Last da Vinci. Then, rather than market the sale privately, the auction house spoke publicly about what the work meant to the public. Hidden cameras below the work captured real-life reactions, which were shared on social media. A record $450.3 million sale ensued.
制作信息
品牌:
广告公司:
制作公司:
奖项
D&AD 2018
石墨铅笔 美术指导
Art Direction for Film Advertising
The One Show 2018
优秀奖 影视制作
Craft - Direction / Single
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