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UNGIVEN GIFTS

基本信息
行业: 公益与非盈利组织
媒体:推广与活动
投放:澳大利亚
风格: Minimalism
说明cnen
Describe the brief from the client:
Christmas is the most dangerous time on Victorian roads. By the end of November 2013, 212 people had already lost their lives. We needed to remind Victorians to drive safely during the Christmas period.

Promotion Development:
We created an installation of all the gifts that would not be given to those who had already lost their lives on Victoria’s roads. Behind each gift was a story of a life lost. Each one was sprayed a ghostly white to highlight this overwhelming sense of loss. People left written tributes at the installation, and thousands of messages encouraging one another to drive safely were shared online under the #ungivengifts hashtag.

Results:
Photos and messages from the installation were shared online to accumulate a total reach of 1.1 million people, spreading the message of safe driving on Facebook, Twitter, Instagram and creativity blogs.

Traditional media that covered the installation gave the campaign an additional reach of 2.4 million.

At the end of December, Victoria had it’s lowest road toll in 90 years.

Relevancy to Product/Service:
The live exhibition was shared with millions of Victorians during the most dangerous time of the year reminding them to drive safely. It was broadcasted on national news stations, as well as radio. Several stories behind each of the gifts were published in the press, interviewing the family and friends of those who lost their lives in previous years. The physical installation encouraged people to share the story online via Instagram, Facebook and Twitter, under the #ungivengifts hashtag. These images found their way onto hundreds of online blogs, continuing to spread the message of safe driving throughout the holiday season.
制作信息
品牌:
广告公司:
客户主管:
制片:
其他职位:Creative: Michael Knox, Rohan Cooke, Laura Petruccelli
General Manager: Randal Glennon
General Manager: Kerrie Spaargaren
Additional company: Studio57F1, Red Exhibitions
奖项
戛纳国际创意节 2014
金奖 推广活动
Public Health & Safety & Public Awareness Messages
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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